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Privacy policy

How we look after your data

About this policy

Pension Potential (we, us or our) knows that you care how your information is used and shared and we appreciate your trust in us to do that carefully and sensibly. Your privacy is important to us and we are committed to protecting and respecting your privacy.

This privacy policy explains how we use any personal information we may collect from you or you provide to us when you use our website or when you contact us, for example by phone or email.

Where you become a recipient of services or make use of products provided by us or our group companies, you will be provided with another privacy policy that explains how we and/or our group companies will use your personal data as a result of this.

Who we are and how to contact us

Pension Potential is part of the Punter Southall group of companies.

Punter Southall Group Limited is the Controller of the information we collect via the Pension Potential website.

Our contact details are:

Registered office: 11 Strand, London WC2N 5HR
Telephone: 020 3327 5000
Email: data.protection@puntersouthallgroup.com
Website: www.puntersouthallgroup.com 

The contact detail of our Data Protection Officer is:

Name: Richard Garmon-Jones
Address: 11 Strand, London WC2N 5HR
Telephone: 020 3327 5182
Email: data.protection@puntersouthallgroup.com

If you have any queries, comments or requests regarding this privacy policy, you have a complaint or you would like to exercise any of your rights set out at the end of this privacy policy, you can contact us using the details set out above.

Whilst Punter Southall Group Limited operates the website, the website contains information provided by or about Punter Southall Group Limited’s group companies. Details of our group companies and links to their privacy policies are provided at Our businesses | Legal Information.

Where personal information is provided by or collected from you when you use our website or contact us, this personal information may be shared with one or more of these group companies for the purposes set out in this privacy policy.

Personal data we collect

The specific types of personal information we may collect and use about you will depend upon how you use the features on our website and the information you choose to provide.

The types of information we may collect directly from you are:

  • Name
  • Email address
  • Telephone number
  • Job title and company (if applicable)
  • Interests and preferences

The types of information we may collect from you automatically are:

  • IP and MAC address
  • Browser types and language
  • Operating system and platform type
  • General location data- the country from which you accessed our website
  • Software and hardware attributes (including device IDs)
  • Referring and exit pages and URLs
  • The number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the terms you use in searches on our sites, the date and time you used the website, any form submitted, error logs, and other similar information.

We will use this information to assess and to improve the performance of our website and our services and the information we provide.

We may use a variety of technologies, including cookies and similar technologies, to assist in collecting this information. Our Cookie Policy sets out information about the cookies we use on our site.

Ensuring the lawful use of your data

We will only use your personal data where we have a lawful basis to use it.

We will only use your data where it is necessary for us to perform our contract with you (for example, to provide you with products or services you have requested), or in a way which might reasonably be expected as part of running our business and which does not materially impact your interests, rights or freedoms. For example, to respond to a query you have raised, or provide you with collateral you have requested. We might also use information about your job role and interests to send you personalised marketing. Please get in touch with us using the contact details provided at the beginning of this privacy policy if you would like further information about this.

We may sometimes need to use data to comply with our legal obligations (for example to pass on details related to fraud).

In other instances, we will ask for your consent to use your data, for example, where you subscribe to receive our email newsletters.

Further details of how we use your personal information are provided below.

Why we collect and use your personal data

We use your information for various purposes depending on the types of information we have collected from and about you and the website features you use. In particular, we collect your information for the following purposes:

  • To contact you in response to your enquiry about our products and services;
  • To subscribe you to our email newsletters (where you have consented to us doing so);
  • To provide you with the collateral you have requested;
  • To use information about your job role and interests to personalise the marketing we send you;
  • To respond to you if you report a problem with our website; and
  • To enhance and improve your experience on our website, ensure the security of our facilities and develop the service and products we offer.

Who we share your personal data with

We share your personal data with trusted third parties who assist us in operating our website and providing our facilities, services and products to you. When we do share your data with these third parties, we have written contracts in place with them to ensure they only use your data for the purpose we specify to them and that your privacy is secure and respected.

These trusted third parties include the following who may process your data, depending on the services or products we are providing:

Organisation/entity Information shared Reason for sharing
Google Analytics IP address, browser types, operating system, general country location from where you accessed our website, see above for more information. To enhance and improve your experience on our website, ensure the security of our website facilities
Product providers, which may include life assurance companies, investment companies, and general and health insurers, depending on your needs Personal information you have provided in relation to the products/services being used or applied for To obtain quotations, arrange policies and plans for you, and to help administer them
Intelligent Office, Enable, JCS, IRESS and Watermark Personal information you have provided in relation to the products/services being used or applied for To provide back office systems which help us provide the products and services we are contracted for
The Exchange and Trigold from IRESS Personal information you have provided in relation to the products/services being used or applied for To obtain quotations on financial products such as annuities
Hubspot Browsing history, publicly available information such as job title etc. and any preferences saved via cookies To collect information about you when providing the services to you, and to manage how we provide information on services and products and financial news updates that may be of interest to you
Turtl Browsing history and any preferences saved via cookies To provide personalised communications to you as part of our services
SurveyMonkey Email address For client satisfaction surveys
Microsoft Teams and Skype for Business  Video and voice call recordings For recording video and voice calls to monitor our call quality for training purposes, as well as for regulatory Compliance. You will be notified if your call is being recorded
SmartSearch Undertaking anti-money laundering identification checks  To help us make personal recommendations to you
Research, reporting and modelling tools provided by Prestwood (Truth), Selectapension, Distribution Technology (Dynamic Planner), Synaptics, FE Analytics, Adviser Asset, Paraplanning Online and Voyant Details of the services we provide to you e.g. investments etc.

To help us provide our services to you

International transfer of your personal data

As some of our service providers are located in countries outside of the UK or the EEA, it may be necessary for the personal data that we collect from you to be transferred to or accessed from outside the UK or the EEA in order for you to use the features on our website.

If we do this, we have procedures in place to ensure your data receives the necessary protections.

Where we transfer your personal information to countries deemed to provide an adequate level to data protection by the UK Information Commissioner’s Office, we rely on that decision to transfer your personal information.

For transfers to service providers outside the UK or the EEA where no adequacy decision applies, we use standard contractual clauses or other transfer tools provided for in the applicable data protection legislation to protect your personal information. Any transfer of your personal data will comply with applicable laws and we will treat the information according to the principles set out in this privacy policy.

If you would like further information or a copy of the standard contractual clauses we use, please get in touch with us using the contact details provided at the beginning of this privacy policy.

How long we will keep your personal data

We will only keep your personal data for as long as we need to in order to fulfil the purposes for which it was collected, as set out in this privacy policy, and for as long as we are required to keep it by law. In order to ensure we meet our obligations, we have produced a retention schedule that indicates when personal information should be disposed of. For further information, please contact us using the details provided at the beginning of this privacy policy.

Applications for employment

Our website contains a Careers page that links to a website where you can apply for employment at Punter Southall Group and its group companies. This recruitment website is administered by ICIMS, a Punter Southall Group (PSG) service provider. The ICIMS website collects personal information such as your personal details, contact information and work history and qualifications. Any information that Punter Southall Group collects from ICIMS in connection with the recruitment website is handled consistently with Punter Southall Group’s applicant privacy policy, which is provided to applicants during the application process.

How to access and control your personal data - your rights

You have certain rights with respect to your information which are summarised below. Some of the rights are complex therefore, not all details are included in the summary:

  • Right of access: you can ask for copies of all the information that we process about you;
  • Right to rectification: you can ask to have inaccurate information held about you corrected;
  • Right to erasure: you can ask for the information held about you to be erased (subject to certain criteria);
  • Right to restriction of processing: you can ask us to restrict the processing of your information (under certain circumstances);
  • Right to data portability: you can, under certain circumstances, request that we transmit your personal information to another provider of services.

Right to object

Where we are processing your personal data on the basis of our legitimate interests, you can ask us to stop processing it and we must do so unless we believe we have an overriding legitimate reason to continue processing your personal data or we need to process it for the purposes of legal claims.

If you would like to exercise any of your rights mentioned above, you can do so by writing or emailing our Data Protection Officer at the address detailed above.

Your right to withdraw consent

Where you have provided consent for us to process your information (for example, where you have subscribed to our email newsletter or to any other marketing emails), you can withdraw your consent at any time.

You can withdraw your consent by writing or emailing our Data Protection Officer at the address detailed above. If you would like to unsubscribe from our marketing emails, you can also use the unsubscribe link contained in any of the marketing emails you have received from us.

Your right to make a complaint

If you have a complaint about the way we process your personal data or think that we have not complied with your rights, you can make a complaint to:

The Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113 or 01625 545745
Fax: 01625 524510
Website: www.ico.org.uk

We would, however, appreciate the chance to deal with your concerns before you approach the Information Commissioner’s Office, so please do contact us in the first instance.